Jay Chevery (used
to) offer a collection of accessories for men, as well as for women.
The accessories are made by hand primarily from quality leather and
unexpected materials.
The visual identity pulls on one hand from the Haitian heritage of the founder and on the other from the rough hands-on work with the leather. Many elements of the heritage has made in to the identity like the colours of the Haitian flag, the use of tropical imagery and the island architecture. The logotype and the symbol have an industrial feel with cut corners as a nod to leather cutting.
The visual identity pulls on one hand from the Haitian heritage of the founder and on the other from the rough hands-on work with the leather. Many elements of the heritage has made in to the identity like the colours of the Haitian flag, the use of tropical imagery and the island architecture. The logotype and the symbol have an industrial feel with cut corners as a nod to leather cutting.