“Synapse C deciphers and builds on arts and culture data.” Basically they crunch some numbers and let you know where you can improve. Synapse C felt like their field of expertise is very abstract and cold, so they wanted to update their brand image by injecting it with colour and life.

Now there is a little world of characters that are all working together to illustrate and explain the complex world of data. The characters are very simple and easy to reproduce as they are made with basic rounded shapes. They are fun, quirky and hard working. 

Work done at Paprika.