By the early 20th century, Canada’s popularity as a tourist destination was beginning to surge. Companies such as the Canadian Pacific Railway, Canada Steamship Lines and the Canadian National Railway commissioned talented illustrators and designers to create eye-catching posters that beckoned visitors to explore the country’s natural beauty and urban attractions. Promising world-class adventure, spectacular scenery and luxury, the ads targeted globe-trotting tourists and Canadians alike. Canada Post’s latest stamps celebrate some of this outstanding work, which is notable for its distinctive and elegant styles.

Work done at Paprika.